I directed the rebrand of the company’s visual identity, supporting its evolution as a tech-enabled commercial mortgage brokerage operating nationwide. The work established a clear, credible brand presence that reflects TrueRate’s expertise across capital markets and investment sales advisory.
CONTRIBUTION
DESIGN DIRECTOR
The goal was to establish a scalable brand system capable of supporting current offerings and future product expansion. I developed a cohesive visual language, including identity elements, typography, and foundational guidelines, designed to function across digital platforms, sales materials, and internal tools.
The rebrand equipped TrueRate with a durable system that continues to support new product launches and marketing initiatives. The identity reinforces trust with investors and partners while enabling the team to operate efficiently as the business scales.
