I developed the visual identity for the Sam Cooke 90th Celebration and the private drive-in screening of One Night in Miami, working in partnership with the Sam Cooke Change Makers estate. The project centered on honoring Cooke’s cultural legacy while introducing a modern visual language that could resonate with contemporary audiences.
CONTRIBUTION
CREATIVE LEAD | BRAND DESIGNER
The goal was to create an identity system that balanced historical reference with present-day clarity. I designed a logo that nodded to the visual character of the 1950s and 60s while maintaining a clean, adaptable structure suitable for event promotion, digital assets, and branded materials. The system was built to support multiple touchpoints while preserving a cohesive narrative tied to Cooke’s influence and continued relevance.
The final identity anchored both the film screening and anniversary celebration, providing a unified visual framework across communications and event materials. The work helped establish a consistent, recognizable presence that honored legacy while supporting modern activation, ensuring the celebration felt both timeless and contemporary.
