I led the development of a social branding system to evolve how the brand shows up across social and digital channels. The system was designed to support Instagram, LinkedIn, and web placements; bringing greater consistency and visual clarity to a fast-moving content ecosystem while aligning with Maven’s updated brand foundation.
CONTRIBUTION
SENIOR BRAND DESIGNER
The goal was to create a scalable, easy-to-use system that could be adopted beyond the social team. I designed a modular suite of social assets grounded in Maven’s color, typography, and pattern language; balancing brand consistency with flexibility for varied content needs. The system streamlined approvals, enabled faster execution, and empowered multiple internal teams to confidently create on-brand work.
The social branding system is now actively used across marketing, product, and brand communications, elevating Maven’s presence while maintaining adaptability at scale. It provides a durable framework that supports ongoing growth, reinforces trust, and ensures the brand remains cohesive across platforms and audiences.
