Chick-fil-A
Inspire Event
OVERVIEW
Inspire 2024 brought together Chick-fil-A operators, leaders, and partners for the company’s annual conference. I established a cohesive visual direction that unified the event identity across digital, print, and on-site experience, ensuring clarity, consistency, and brand alignment.
ROLE
Led creative direction and design system development, including the event identity, color palette, patterns, presentation templates, and attendee materials. Partnered with cross-functional teams to ensure assets were scalable, accessible, and easy to implement.
