I established the visual direction for the brand’s annual conference. Bringing together Operators, leaders, and partners through a cohesive event identity. The work unified Inspire across digital, print, and on-site experiences, ensuring clarity, consistency, and alignment with the Chick-fil-A brand.
CONTRIBUTION
LEAD BRAND IDENTITY DESIGNER
The goal was to create a system that felt elevated and energizing while remaining practical for real-world use. I led the development of the event identity, color palette, patterns, presentation templates, and attendee materials; building a flexible design system teams could easily implement across hundreds of touchpoints. In close partnership with cross-functional teams, we ensured every asset was scalable, accessible, and operationally sound.
The Inspire system came to life across the full event experience; from screens and stages to print and wayfinding. Creating a unified environment that supported connection, clarity, and momentum. The result was a durable framework that elevated the event while giving internal teams a clear, repeatable way to bring it to life year after year.
